Client: James Altucher
Project: Book Cover
Industry: Business & Consulting
Target Audience: "Everyone and anyone interested in wealth creation, peak-performance, self-improvement, growth & learning or business and entrepreneurship ages 18 - 85."

Design Needs:
"Something contemporary, adventurous, constructive, lucrative, clever, and vibrant! This is not your average "business" book cover. It's meant to be eye-catching, dramatic, revealing, and a bit odd."

Design Proposal:
A bright and bold cover so that it stands out from the other dark and serious business book covers on the shelves. Straight-away, the green suggests 'money' but the pastel tint adds modernity to this business book. The sketch-y illustration of the brain engraved with a '$' inside is to emphasise the topic. The brain is also used as a visual metaphor for a 'light bulb' referring to 'ideas'.