The Wildfire Industry Collective is a business league that aims to create transparency in federal budgets for wildfire, grow discretionary spending accounts for the procurement of commercially off-the-shelf goods, and advocate for wildland firefighters who rely on these products. The Collective will use government relations work, strategic communications, digital media, and member events in Washington D.C. and the field to boost member awareness worldwide.

Flames are overdone in the wildfire space so the preference is to not have a flame or fire.

Design Heuristics
- sophisticated / not precious
- enduring / not dated
- relevant / not trendy
- distinctive / not expected