I designed the character to fit the style of the target audience by collecting information about what are popular with them and made the character look something similar to representate their style by its wear. The character is well balanced, sexy and a bit of tease. I choosed to make it with fine lines what I spiced up with some „lights”, representing the screen-printing technique they still use for today to print fabrics. Making the design look more natural and living with this art style and fit the fashion theme too. I made cool enough to be weared on a shirt, yet simple enough to fit the already existing website design.